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There is always a method to our madness. We create games that hold creative and imaginative elements in abundance. That being said, they will always have a focus, whether that is a particular football skill or social skill will depend on the game. We understand the skills can be difficult to spot as we hide them well. So, step into our world...

A leading football coach, who believes in "nurturing" children as young as two, has been invited to tell the FA how to develop a successful England national side.

Lenny the Lion (the Little Kickers mascot) has recently arrived in New Zealand and decided to share a cool game to help us (and him) with his shooting! Challenge someone in your family and see who will win our target practice game!

With the warmer months fast approaching we spoke to head chef Bryan Haramoto to create us a fun tasting treat for kids to enjoy in summer.

On the fence as to if you should sign your child up for a team sport? You should - and here's why! 

The Internet is awash with viral videos of the rich and famous dousing themselves with buckets of ice cold water to raise money for charity, but why are they doing it? What’s the motive behind the movement?